Super Bowl audience statistics at a glance
Every figure below comes from Nielsen's published audience reporting. Follow the source beside a statistic for the original release and measurement details.
125.6 million
viewers watched Super Bowl LX
Nielsen reported this average audience for the February 8, 2026 broadcast across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+.
Source: Nielsen, February 10, 2026 ↗No. 2
most-watched Super Bowl
Super Bowl LX ranked second in Nielsen’s all-time Super Bowl audience record, behind Super Bowl LIX in 2025.
Source: Nielsen, February 10, 2026 ↗39.7
combined household rating
The 2026 game earned a 39.7 combined household rating in Nielsen’s reported measurement.
Source: Nielsen, February 10, 2026 ↗127.7 million
viewers watched Super Bowl LIX
The 2025 championship game remains Nielsen’s most-watched Super Bowl by average audience.
Source: Nielsen, February 10, 2026 ↗171.8 million
people watched at least one minute of Super Bowl LIX
Nielsen updated the unique-reach figure for the February 9, 2025 game using its Big Data + Panel measurement.
Source: Nielsen, updated February 5, 2026 ↗What the numbers show
Football brings a very big crowd together.
The 2026 Super Bowl reached an average audience of more than 125 million viewers. The year before, Super Bowl LIX set the high-water mark at 127.7 million average viewers and reached 171.8 million people for at least one minute. For a game-day host, fan, or brand, that scale explains why football remains such a shared cultural moment.
Methodology and sources
How these statistics were selected
This page uses Nielsen's published U.S. audience data for Super Bowl LX and Super Bowl LIX. Average-viewer figures describe the reported average audience for each broadcast. The 171.8 million figure is unique reach, meaning people who watched for at least one minute, so it should not be compared as though it were an average audience.
- Nielsen, “Super Bowl LX Delivers 125.6 Million Viewers,” published February 10, 2026 and updated February 26, 2026.
- Nielsen, “Nielsen Updates Super Bowl LIX Reach Number to 171.8 Million Viewers,” published February 18, 2025 and updated February 5, 2026.
Cite this page
Ral-Gal Shirt Shop. “Football Viewing Statistics, 2026.” Updated September 16, 2026. https://ralgal.com/football-viewing-statistics
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